Staying Connected has many meanings as it relates to law firms. When I hear those words, I immediately think about voice and data services for our clients. That's probably because I've worked in the telecommunications industry for 14 years.
Anyone who knows anything about the Telecom Industry is aware of the furious pace of innovation and the ever-changing technology needs of businesses. The most prominent trend the telecommunications world has seen in recent years is the immense demand for additional bandwidth.
Larger data pipes are need to:
- Surf the Internet faster
- Utilize VoIP, SIP, hosted and Cloud services
- Download or stream audio and video files
- Communicate seamlessly between multiple locations
- Conduct video conferencing sessions
- Back-up servers to a remote data center
As firms become more dependent on their data connectivity, the responsibility of service providers is to ensure that bandwidth is available to their customers when they need it. I’m sure you’ve heard the term Disaster Recovery, which Wikipedia defines as: the process, policies and procedures related to preparing for recovery or continuation of technology infrastructure critical to an organization after a natural or human-induced disaster. Disaster recovery is a subset of business continuity.
On the surface this makes good sense and every firm should have a business continuity plan in place. However, what if there was a way to prevent a disaster from becoming service affecting?
Many organizations have already put Disaster Prevention measures in place such as:
Order redundant circuits from different carriers with automatic fail-over
- Install diverse networking equipment
- Provision services over different media such as fiber, copper and cable
- Utilize multiple entrance ways into the client’s building, when available
The key is to eliminate or minimize common elements leading into your office, thereby eliminating as many single points of failure as possible.
How prepared is your firm?
Another key step to ensuring that your firm stays connected is Proactive Monitoring. All of your data circuits should be monitored 24/7/365 by your provider. This would alert you to the slightest irregularity and allow for immediate steps to be taken to diagnose and resolve potentially service-affecting issues. More often than not, Proactive Monitoring helps to identify and resolve issues before service is affected, allowing you to "Stay Connected" continuously. Are your services proactively monitored?
Aside from Connectivity, there are many questions regarding a firm’s Telecommunication services, not the least of which is: When is the appropriate time to review your organization’s voice and data services? Here are a few of the events that typically trigger this review:
Are you moving? If so, this is the perfect time to look at your current technology to ensure it meets your future needs. I would recommend you engage a professional organization as early in the process as possible to coordinate and manage the process of installing your voice and data services at your new location.
Are your frustrated with the level of customer service from your current provider? This seems to be a major issue for many businesses today. As the larger carriers continue to grow, their ability to provide personal service to their customers often diminishes. However, you do not need to continue to struggle: there are a number of smaller, nimble providers, who bring together the right technology solutions and personal, responsive service, to optimize your infrastructure investment.
Are you concerned that your costs are too high because you haven’t ‘shopped’ in a while? As technology continues to evolve, the cost to provide state of the art services has decreased. Therefore you might be overpaying for outdated technology.
Are you confused by the rapid rate at which technology changes and by all the options available to you? If so, you are not alone. It’s very difficult to stay on top of all the changes in Telecom. That is why you need to work with a professional organization that understands your needs and can help you make the right decisions for your firm.
“Staying connected” is a must for all businesses today, especially in the field of communications. We are living in exponential times where the pace of global innovation is both exciting and daunting, and having the appropriate infrastructure in your business, with the support of a suitable service provider, is vital to your firm’s growth and success.
Marc Gold serves as Executive Vice President and Chief Operating Officer of MASS Communications, and is responsible for the daily operations associated with carrying out the vision of the company. Marc received his BS from The State University of Albany in Marketing and Management and his MBA from The Zicklin School of Business at Baruch College in Computer Information Systems.
MASS Communications (www.masscommgroup.com) is a telecom management organization that brings together the right technology solutions for businesses with personal, responsive service to optimize its clients infrastructure investment. MASS offers a level of customized service that instills confidence and offers peace of mind that your telecommunications needs are being well looked after.